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How to Sell a New Build Development

Selling new build stock is different from selling an older home. Here is how a specialist agent with a pre-qualified buyer pipeline and in-house mortgage advisory gets developments sold.

22 August 2026 5 min read
How to Sell a New Build Development

Selling new build stock is a different discipline from selling an older home. The buyers have different questions, the timelines are tied to a build programme, and the financing is more complex. Here is how we approach it.

A warm pipeline, not a cold listing

We maintain a register of pre-qualified buyers actively waiting for new build developments. Your stock goes straight to an engaged, finance-checked audience — not onto the open market hoping to be found.

Finance qualification before the offer

Every enquiry is finance-qualified by our in-house FCA-regulated mortgage advisors before it reaches you. This is the single biggest difference versus a general agent: offers you accept are far more likely to complete, because the mortgage has already been assessed.

100% mortgage access widens your market

We offer buyers routes like the Gable, April and Skipton 100% mortgages, opening your stock to first-time buyers with no deposit and widening your addressable market — particularly valuable for developments aimed at first-time buyers.

One team, one accountable journey

Marketing, buyer qualification, mortgage and sales progression all sit under one roof. You get a single point of contact and a joined-up chain of responsibility from launch to completion.

What we need from you

Share the development, location, unit mix and timeline. We come back with a clear view on price, positioning and likely buyer profile — then market and sell the stock on your behalf.

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